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Executive Director
Executive Director: Erika Christensen
Born and raised in Idaho, Erika grew up in a small-town community where relationships, trust, and showing up for one another truly mattered. That foundation shaped her passion for people, collaboration, and building strong local businesses.
She thrives on connection and organization—bringing people together, creating meaningful opportunities, and helping businesses navigate growth through strategic networking and clear, well-structured programs. She believes that when businesses are supported, the entire community benefits.
As Executive Director of the Fruitland Chamber of Commerce, the goal is simple: to help businesses across the valley connect, grow, and succeed. Whether you’re a long-standing business or just getting started, Erika is here to be a resource, an advocate, and a partner in your success.
Board of Directors
Chair: Annie Knudsen, The Prescription Pad
Annie Knudsen currently serves as the Operations and Outreach Specialist for The Prescription Pad Pharmacy. Prior to this role she worked for Albertson’s as a pharmacy technician, district technician coordinator and as one of their region compliance auditors. She now has almost twenty years’ experience in pharmacy and is still very passionate about this field.
Annie is an American Heart Association certified CPR instructor and currently serves on the board of directors for the Idaho Society of Health-System Pharmacists as the technician representative. She has also served as co-chair for St. Luke’s Coalition for Drug Free Youth. She loves her community, loves to teach and loves to be involved.
Annie has spent nearly her entire life in the area. She graduated from Fruitland High School and attended Treasure Valley Community College. She still lives here in Fruitland, now with her husband Judd, son Ole and their two doodles, Barclay and Dobie.
Annie has served on the board of directors since 2017.
Vice Chair: Ryan Baxter, Modern Auto Service
Ryan Baxter was raised in Fruitland and graduated from Fruitland High School in 2007. He studied Automotive Technology and Business at Brigham Young University with hopes of opening a repair shop in Fruitland. In January 2017 that dream was realized when Ryan and his wife, Juanee, opened Modern Auto Service, a full-service automotive mechanic shop. Ryan is a founding member of the Fruitland Chamber of Commerce and served as our Chairman of the Board previously in 2020 and was elected to serve again in 2023.
Treasurer: Darbie Fugate, First Interstate Bank
Darbie, originally from Vale with deep family roots in Fruitland, has been with First Interstate Bank since 2020. She began her career as a teller and worked her way up to her current role as an Associate Community Banker.
She’s a proud mom to her sweet and spunky daughter—her true mini-me—and spends much of her time supporting her at cheer competitions across the region. Outside of work and mom life, Darbie is an avid bowler who regularly competes in tournaments.
Passionate about giving back, she loves being involved in the community, building meaningful relationships, and volunteering her time to help make Fruitland an even better place to live.
Secretary: Cortney Nelson-Valley Family Healthcare
Cortney Nelson is an Idaho Native, born and raised in Challis, Idaho. She graduated from Challis High School in 2017. She then continued her education at Idaho State University, where she obtained a bachelor's degree in health care administration. She is currently completing her MBA at Western Governors University.
Cortney’s passion in Healthcare brought her to Fruitland to work for Valley Family Health Care. She is the Pharmacy Program Service Manager for the organization. In her free time, she enjoys, spending time with her family, walking her puppy Benny, snow skiing, waterskiing, and attending concerts.
“I am honored to serve the Fruitland community as a board member and represent Valley Family Health Care.”
Board Member: Dan Reed-Fruitland School District
Dan Reed is the transportation director for the Fruitland School District and him and his wife own Gem State Custom Apparel.
Board Member: Ivan Hernandez-Idaho Central Credit Union
Ivan is from the Weiser area and attended College of Idaho. He is the Business Development Officer for Idaho Central Credit Union.
Board Member: Tanya Lopez-A.T. Your Service Salon
Tanya is from Ontario and in 2000 she decided to move to Fruitland to raise her children Dalton, Kaylea~Beth and Jolea. She has coached middle school and high school basketball in both her Alma mater and Fruitland over a 16-year span.
She has been a cosmetologist since 2001 and opened up her own business A.T. Your Service Salon in Fruitland in 2003. Her current location is in beautiful downtown Fruitland. Where her cute little house has been a salon since any Fruitland native can remember. Many of her clients remember coming in with their grandmother and mother when they were young.
"I’ve enjoyed being on this amazing chamber board. This group of outstanding men and women are all incredibly invested in Fruitland community. They all are passionate and want to see growth, yet keep the small town feel and safety of our hometown. I am blessed and honored to work with each and every one of them. I am excited to be able to keep serving our community with our awesome board."